Reply to the situations
Observe these 4 stages in each letter :
- Acknowledge
- Express regret (be tactfu)
- Give a reason for your refusal
- Offer a counter-proposal
Situation 1
You are a manufacturer. Reply to a wholesaler who is unknown to you. He wrote asking for an agency.
Your reply :
- You are unable to offer an agency
- You already have a representative
- Offer a sub-agency
- Offer to supply through your main agent
Answer :
Dear Mr. Iddas
Proposed an agency - Sumedang
Thank you for your letter of Februari 20th. After careful consideration we regret that we are unable to offer an agen.
According to your detail letter, your company is capable to be our agency, but we already have a representative in Sumedang.
However, if you would like to reconsider the offer, you might prefer to become a sub-agency. And we would be happy to supply through our main agency.
Thank you again for your letter. We are very sorry that your company can not be our agency. We hope your company success in the future.
Yours Sincerely,
Febby Rizki
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